C & A Feel Good Fashion
C&A has played a leading role in fashion for more than 175 years and has inspired the industry to create clothing items accessible to everyone. Since September 2017, C&A has focused its efforts on encouraging self-esteem with a new slogan as well as a European advertising campaign.
With this new chapter in its story, in addition to the new “Feel Good Fashion” slogan, C&A Romania organized at Sun Plaza Bucharest an event to launch the new Autumn/Winter 2017 collection, which is why I was glad that Emanuel Iuhas invited me to host the event.
In order to interact with the brand and share the news about its new chapter, C&A Romania invited many loyal customers, journalists, bloggers or media people to the event launch of the new slogan and the Autumn/Winter 2017 collection. All those present also enjoyed a fashion show in which real and natural women celebrated diversity, individuality, self-confidence and fashion that makes you look and feel good. The C&A Autumn/Winter Collection 2017 explored three stylistic directions: Casual, Tailoring and Essentials.